Redefining Loyalty with Connected Packaging

Cybele partnered with us to transform Qflx products using connected packaging and smart packaging solutions, creating a modern digital loyalty program tailored for busy electricians. Traditional loyalty systems were slow and inconvenient, so we introduced a seamless, instant, mobile-first experience.

The Challenge

Electricians needed a quick and straightforward loyalty process. Qflx required a solution that offered instant rewards, easy access to product information, and direct customer engagement — without lengthy forms or complicated redemption steps.

The Solution

QR Code Packaging for Instant AccessEach Qflx product features a secure, unique QR code that leads to a digital loyalty portal. With one scan, electricians can redeem offers, access product details, and connect with the brand.

Instant Cashback RewardsThe platform integrates with digital wallets, enabling real-time cashback, making the experience fast, frictionless, and rewarding.

Interactive Packaging ExperienceThe QR scan unlocks support, product information, and brand campaigns — turning packaging into an interactive engagement tool that adds value beyond the purchase.

Technical Excellence

• Data-driven insights to optimize loyalty and marketing strategies

• Non-cloneable, secure QR codes ensuring safe and authentic interactions

• Scalable digital infrastructure supporting high-volume usage and program growth

The Impact

This connected packaging loyalty program modernizes how electricians engage with Qflx — delivering instant value, simplified interactions, and stronger brand loyalty. Packaging becomes a direct communication and engagement channel.

Looking Ahead

As smart and connected packaging evolves, brands will deliver real-time rewards, digital experiences, and deeper customer relationships with a simple scan. At ITC Packaging, we’re proud to lead this transformation and help brands like Qflx build smarter, more meaningful loyalty programs.