Redefining Loyalty Programs through Connected Packaging

Cybele’s Qflx: A Loyalty Revolution Powered by Digital Innovation in Packaging

In the dynamic world of electrical supplies, Cybele and its flagship brand Qflx introduce a loyalty program designed for electricians with fast-paced, on-the-go lifestyles. Traditional loyalty systems with long forms and outdated processes don’t align with their realities.

By integrating connected packaging solutions into Qflx products, the loyalty experience becomes seamless, rewarding, and interactive. Each product features an integrated QR code that allows electricians to access rewards, cashback offers, product information, and brand communication directly through the packaging.

The Qflx loyalty program delivers instant cashback rewards through digital wallets, providing real-time value without redemption forms or codes. This digital-first experience transforms packaging into an active engagement tool.

With data analytics for strategic insights, non-cloneable QR codes for security, and a scalable infrastructure for growth, connected packaging is modernizing loyalty programs. The Qflx loyalty program strengthens customer engagement, deepens brand loyalty, and reinforces a commitment to quality through connected packaging. Learn more