At ITC, sustainability is not just a buzzword – it is a driving force that shapes every facet of the business. In a world grappling with immense environmental challenges, the need for sustainable solutions has never been greater. However, addressing these challenges requires a collective effort from all sectors of society – policymakers, businesses, regulators, and civil society. At ITC, we believe that businesses, with their vast managerial and innovative capacity, can play a pivotal role in fostering transformational change.
For over two decades, ITC has embraced the vision of becoming a National Champion by placing the country before the corporation, and the institution before the individual. This resolve led us to create innovative business models that unite economic wealth creation with the development of ecological and social capital. Our commitment to sustainability, embedded deeply in our business strategy, is a testament to this holistic approach.

Sustainability in Action
ITC’s approach to sustainability is rooted in the concept of a triple bottom line: building economic, environmental, and social capital. We understand that a sustainable future requires a long-term vision that goes beyond immediate profits, focusing on the health of the environment and the well-being of society as a whole.
One of our key strategies to ensure a positive environmental footprint is the adoption of a low-carbon growth model. This includes the increasing use of renewable energy and a significant reduction in our energy consumption per unit of output. We are also making strides in water conservation, with a focus on reducing specific water consumption and increasing rainwater harvesting across our facilities. These efforts are part of our broader commitment to ensuring water security, a critical resource for future generations.
Our sustainability efforts extend beyond environmental concerns. ITC’s flagship WoW (Well-being Out of Waste) program is a powerful example of how we are contributing to addressing national priorities. Through this initiative, we focus on efficient waste management practices, ensuring that waste is minimized, reused, and recycled wherever possible. This not only reduces our environmental impact but also creates value for society by promoting a circular economy.
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