Whether you are a coffee connoisseur or someone who is just evolving into a tea person, it must be plainly evident that the real flavour, the type that can genuinely refresh your senses, is not just about the quality of the tea leaves or the coffee beans. A freshly brewed cup of tea or coffee is also as good as its packaging but what if the packaging is harming our environment?
Sitting Back and Sipping Your Brew is No Longer a Winner
Conventionally, premium tea and coffee brands have invested in ensuring that their product's inherent freshness is locked in, using packaging materials that are durable. However, the coffee & tea landscape is changing, thanks to people getting more conscious about the impact of their cup of coffee or tea on the environment. But while the intentions of reducing the product’s carbon footprints are noble, there is a challenge—yes, sustainability isn’t always easy or affordable!
According to sustainability researcher Gunter Pauli, global coffee production generates more than 23 million tons of trash every year
The traditional marketplace offers limited options and many of these are not feasible for price-conscious brands. The missing link is perhaps the bandwidth to invest in research and develop a truly sustainable solution—something that helps to reduce the impact on the environment and still ensures that your cup of coffee is eco-friendlier. One such initiative has been brought about by ITC Limited.
Globally, we are producing over 380 million tons of plastic every year!
ITC has been renowned to be a niche-defining brand across different types of FMCG categories. The company has been making notable strides in promoting sustainability without disrupting existing manufacturing practices. This includes the food-packaging sector. ITC has created one-of-its-kind compostable coatings in paper-based tea envelopes and recyclable laminates in coffee bean packs. Both of these packaging options are exemplary in terms of reducing the environmental impact of food packaging materials and methods. More importantly, these pioneering efforts come with years of in-house research and the assurance of immediate mainstream usage without putting up any adoption challenges.
Nearly 1/3rd of all the waste, generated across the world, comes from some sort of packaging
Quick Peek into ITC’s award-winning, greener packaging solutions:
Mono Family Substrate [As Seen in Fresh & Honest Coffee Pack]
Incorporated in the Fresh & Honest Coffee Pack, the ultra-high barrier recyclable laminate protects the contents against the most common challenges like moisture, vapour, and oxygen. This recyclable laminate is manufactured using green energy alternatives, making it one of the most eco-friendly option among contemporary beverage packaging solutions.
BioSeal [As Seen in Reva Tea Packaging]
Featured in Reva Tea Packaging, ITC's patented innovation, BioSeal, is a compostable sealant coating that replaces conventional polyethylene-based coatings. Made from a mixture of natural colours with vivid hues, BioSeal ensures the tea packaging is not only attractive but also fully biodegradable. This ground-breaking solution significantly reduces the chances of packaging turning into hard-to-dispose garbage or ending up as landfill waste.
Almost all of the food containers we see in the grocery store are single-use
ITC's Role as a Leader in Driving Sustainability
By developing and integrating these sustainable packaging solutions in its portfolio, ITC is making a real contribution to mitigate environmental challenges like plastic pollution. Each of these packaging options can make a big impact to reduce carbon emissions. Such developments highlight ITC's dedication to positive change and its role as a leader in driving sustainability in the food-packaging industry. The ITC group is confident that the future will see more of such offerings as the company realizes that achieving Sustainability via Positive Innovation is a dynamic journey and not a one-time accomplishment.
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